Telemundo, Quibi to create exclusive news content for Hispanic viewers
Category: #headlines |   By Saipriya Iyer |   Date: 2019-10-12

Telemundo, Quibi to create exclusive news content for Hispanic viewers

Telemundo, the NBC-owned Spanish-language television network, has reportedly entered into a partnership with Quibi to produce exclusive daily news programming for the mobile platform when it kicks-off in April 2020.

For the uninitiated, Quibi is an upcoming entertainment mobile platform led by Jeffrey Katzenberg and Meg Whitman.

The announcement apparently comes just a couple of days after Quibi disclosed that it has partnered with the producers of CBS News’ 60 Minutes to produce 60 in 6, a six minutes per episode weekly news show.

Quibi confirmed that with the launch of 60 in 6 it plans to produce a bit-sized daily news show instead of an hour-long newsmagazine which will summarize original trending news stories and headlines into six-minute episodes, specifically aimed for consumption on mobile devices.

Evidently, Quibi had teamed up with NBC in June to produce and broadcast six-minute morning and evening news programs aimed at millennials seven days a week.

As per the deal, Telemundo will produce two new programs targeted at Millennial and GenZ viewers between the ages of 18 and 34. These shows will supposedly be featured on Quibi’s Daily Essentials which the mobile platform describes as minutes-long bites of entertainment, news and inspiration.

The team at Quibi aims to create content that precisely reflects the diverse millennial population in the U.S. which is consuming media and redefining culture in entirely new ways, commented Jeffrey Katzenberg, Founder and Chairman of Quibi.

Quibi looks forward to collaborating with Telemundo to create an innovative format for news to tap into the ever-growing bilingual and bicultural audience, Katzenberg added.

Also read: AT&T to test its latest TV streaming service in select U.S. markets

Telemundo mentioned that its vast consumer base consists of young, bilingual and ambicultural viewers and over 50,000 Hispanics across the U.S. are turning 18 every month. The team at Quibi understands and identifies the power of its audience, the company stated.

Both the shows will supposedly be produced in English at Telemundo’s Miami-headquartered multi-platform production facility, the Telemundo Center.

Telemundo said the news shows will be produced by its news division, Noticias Telemundo. The shows will offer trending stories and headlines and reflect the reality of the country’s bilingual and bicultural audience from a Latino perspective.

Source credit: https://www.forbes.com/sites/veronicavillafane/2019/10/10/telemundo-partners-with-quibi-to-develop-exclusive-news-shows-from-latino-perspective/#49d1a30b378b

 

  • shareShare
  • Twitter
  • Facebook
  • LinkedIn


About Author

Saipriya Iyer     Twitter

Saipriya Iyer

A content developer by choice, Saipriya Iyer holds a rich experience portfolio of more than five years in the content creation domain. Equipped with substantial expertise across the business, technology, and finance domains, Saipriya currently pens down insightful art Read more...

More News By Saipriya Iyer

Infosys to open office in Calgary, aims to hire 1000 people by 2024

Infosys to open office in Calgary, aims to hire 1000 people by 2024

By Saipriya Iyer

Tech giant Infosys, which has operations in 50 countries, will set up its digital center in Gulf Canada Square. Over the next two years, Infosys aims to create 1,000 new jobs in Calgary by 2024, according to reliable reports. This was almost doubl...

Government-led initiatives can address Africa's food insecurity, claims report

Government-led initiatives can address Africa's food insecurity, claims report

By Saipriya Iyer

A new report released recently in the Rwandan capital of Kigali has urged African governments to take the lead and coordinate internal and external initiatives to address the continent’s food insecurity swiftly and comprehensively. The Allia...

Iron Pillar seeking USD 400 million to empower tech startups in India

Iron Pillar seeking USD 400 million to empower tech startups in India

By Saipriya Iyer

An investment company that is known to back tech startups, Iron Pillar, is reportedly looking to raise around USD 400 million to help boost the startup ecosystem in India. The venture capital firm is already in advanced deliberations with limited par...