Tata motor plans to bring in multiple EVs for buyers across segments
Category: #headlines |   By Pankaj Singh |   Date: 2022-05-02

Tata motor plans to bring in multiple EVs for buyers across segments

According to a top company official, Tata Motors Ltd. is planning to provide a vast assortment of electric vehicles at various price points, with multiple body styles and amenities, to cater to a wide spectrum of customers across segments.

The domestic automaker, which presently leads the electric passenger vehicle segment by a broad margin, intends to cater to a large range of customers with products spanning three platforms.

Notably, for EV architecture, Tata Motors has taken to a three-pronged strategy. The company has been able to draw in one set of customers with first-generation models like the Tata Tigor EV and Nexon EV, while the recently launched CURVV, Tata’s SUV coupe concept is likely to bring in another set of clients.

Similarly, beginning in 2025, the aspirational architecture AVINYA is intended to attract a more selective set of customers. The AVINYA concept will be available in a variety of body shapes and have a range of more than 500 kilometers. New-age technology, software, and artificial intelligence will also be featured in these models.

Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles segment said that each of these products will have its compelling proposition and the firm is going to adhere to all kinds of customer segments, along with different requirements like body styles, affordability & feature levels, and experience. The business expects each of these product trims to attain critical mass in the market.

Recently, the company disclosed its all-new electric vehicle architecture, on which it aims to launch an extensive selection of advanced electric vehicles beginning in 2025.

It is worth noting that in comparison to 2020-21, the corporation saw a 353 percent increase in EV sales previous fiscal year. Over the next five years, Tata Motors plans to invest nearly USD 1.96 billion in its electric vehicle industry.

Source Credit:

https://www.bloombergquint.com/business/tata-motors-looks-to-drive-in-multiple-evs-for-buyers-across-segments

  • shareShare
  • Twitter
  • Facebook
  • LinkedIn


About Author

Pankaj Singh     Twitter

Pankaj Singh

With a commendable experience of content creation under his belt, Pankaj Singh, a qualified Post Graduate in Management, boasts of having worked as a freelance writer and an insurance underwriter. Additionally, Pankaj has also enriched his qualification portfolio with Read more...

More News By Pankaj Singh

Shaurrya Teleservices & Airwaive team up to expand 5G network in India

Shaurrya Teleservices & Airwaive team up to expand 5G network in India

By Pankaj Singh

Airwaive and Shaurrya Teleservices (STS) has reportedly announced an international strategic collaboration to jointly build 5G wireless network service in India, assisting telecom providers in advancing 5G technology throughout the nation. Notably...

Valneva looking to capitalize on growing prevalence of Lyme disease

Valneva looking to capitalize on growing prevalence of Lyme disease

By Pankaj Singh

French drugmaker Valneva SE is now reportedly betting on its vaccine VLA15 for treating climate change-induced Lyme disease, as it looks to capitalize on growing prevalence of tick-borne illnesses following the disappointing sales of its COVID-19 vac...

Reliance Jio becomes the largest buyer of India’s USD 19 Bn 5G sale

Reliance Jio becomes the largest buyer of India’s USD 19 Bn 5G sale

By Pankaj Singh

Reliance Jio Infocomm Ltd., owned by billionaire industrialist Mukesh Ambani, was found to be the most aggressive participant in the government-backed 5G auction in India where several telecom behemoths agreed to invest at least USD 19 billion. Jio w...