Facebook app likely to undergo major redesign to better compete TikTok
Category: #technology |   By Pankaj Singh |   Date: 2022-06-17

Facebook app likely to undergo major redesign to better compete TikTok

Several Meta executives including Facebook CEO Mark Zuckerberg have long made it clear that outshining short-video platform TikTok is their current priority. To that effect, the social networking giant is now planning for a major redesign of the Facebook app, especially the main feed.

Facebook will heavily focus on recommended content from creators, people, and pages that users don’t follow, according to Facebook VP Tom Alison. The memo stated that the company’s goal is to make Facebook a “Discovery Engine” which would rely on recommendations like TikTok’s “For You” feed.

These recommendations are likely to come from “unfollowed” content and users would see lesser posts from family and friends in their feeds. The major app redesign plan would also include bringing back Messenger into the Facebook app to allow users to share more content through its “Discovery Engine.”

While it is still unclear how long it will take Facebook-parent Meta to deploy these changes, some minor changes are already being released for the popular photo-sharing app Instagram. It is worth noting that for a while now, Meta executives have indicated major changes to the Facebook app.

In April for instance, Zuckerberg claimed that the company was undergoing a major shift that would greatly change the feed dynamics to emphasize more AI-based recommendations instead of user’s social graphs. Alison’s memo now makes it clear how important the changes are for the company to catch up to TikTok.

However, a shift into more AI-based recommendations could also emerge to be problematic for Facebook. The company’s current algorithms have lately come under the spotlight for promoting misinformation and exploiting divisiveness.

In this context, Alison’s memo explained that the company is no longer prioritizing reducing negative experiences given its more linked to the overall product culture Facebook is trying to build by being people-centric, trustworthy, and unified.

Source Credits –

https://www.engadget.com/facebook-app-redesign-tiktok-recommendations-221943589.html

  • shareShare
  • Twitter
  • Facebook
  • LinkedIn


About Author

Pankaj Singh     Twitter

Pankaj Singh

With a commendable experience of content creation under his belt, Pankaj Singh, a qualified Post Graduate in Management, boasts of having worked as a freelance writer and an insurance underwriter. Additionally, Pankaj has also enriched his qualification portfolio with Read more...

More News By Pankaj Singh

Labour recasts green growth plan as UK version of Inflation Reduction Act

Labour recasts green growth plan as UK version of Inflation Reduction Act

By Pankaj Singh

Labour party of the UK has decided to invest in good, clean energy jobs by recasting its green growth initiative as the British version of the US’s Inflation Reduction Act. Ed Miliband, the shadow net zero secretary, has been tasked with ensuri...

Virgin Orbit seeks funding lifeline to save itself from bankruptcy

Virgin Orbit seeks funding lifeline to save itself from bankruptcy

By Pankaj Singh

Rocket-building company Virgin Orbit is reportedly looking for strong funding options to avoid bankruptcy, which could occur soon in case no deal is finalized. The firm has paused most of its operations and furloughed most of the staff while it seeks...

Sea announces MariBank access for select customers on invite-only basis

Sea announces MariBank access for select customers on invite-only basis

By Pankaj Singh

Tech company, Sea has reportedly opened access to its newly launched MariBank for the public on an invite-only basis. Earlier, access to the digital bank was limited to the employees of the firm. Customers are offered a Mari Savings Account with a 2....