Beyond Meat eyes Europe expansion, teams up with local distributors
Category: #business |   By Pankaj Singh |   Date: 2021-04-27  | 
  • Share
  • Twitter
  • Facebook
  • LinkedIn

Beyond Meat eyes Europe expansion, teams up with local distributors

The American plant-based meat producer Beyond Meat Inc. is reportedly planning to increase the distribution of its products in European retail stores in countries such as Germany, Switzerland, Austria, the United Kingdom, and the Netherlands.

The company has partnered with several local distributors and supermarkets such as Tegut, Famila, Real, and Kaufland to ensure the sale of its products in over 1000 stores, cited sources with reliable information.

The California-based meat alternative producer had opened a factory in Enschede, Netherlands last year. Beyond Meat also shares a plant with a local meat processing company, Zandbergen World’s Finest Meat, in Zoeterwoude.

Sources claimed that these facilities have joined hands to improve their manufacturing capabilities as well as to strengthen their market presence by increasing distribution to stores all over Europe.

Speaking of Austria, Beyond Meat’s products will be available in 1500 stores across the country which will be owned by renowned supermarket chains including Billa, Spar, and Billa Plus. Moreover, Beyond Mince, a plant-based alternative to ground meat, will be launched in approximately 1000 Hejin and Jumbo stores in Austria.

On the other hand, around 155 Migros stores in Switzerland will too start selling Beyond Meat products soon.

Chief Growth Officer of Beyond Meat Chuck Muth was quoted saying that demand for plant-based meat options has been increasing significantly in Europe. This, in tandem with Beyond Meat’s strict guidelines regarding the ingredients used, has allowed the company to expand their product reach in the EU as well as in other markets, he added. 

It is also worth mentioning here that Beyond Meat had opened a new factory in China recently. This facility will focus on producing plant-based alternatives to beef, pork, and poultry to make the company’s products more accessible to Asians.

Source –

https://labusinessjournal.com/news/2021/apr/26/beyond-meat-plans-europe-expansion/

 

 

  • share
  • Twitter
  • Facebook
  • LinkedIn


About Author

Pankaj Singh    

Pankaj Singh

With a commendable experience of content creation under his belt, Pankaj Singh, a qualified Post Graduate in Management, boasts of having worked as a freelance writer and an insurance underwriter. Additionally, Pankaj has also enriched his qualification portfolio with...

Read More

More News By Pankaj Singh

Greywing launches Crew Change to support shipping companies amid pandemic
Greywing launches Crew Change to support shipping companies amid pandemic
By Pankaj Singh

Maritime operations automation platform Greywing has recently launched Crew Change, a solution to assist shipping companies in managing testing, isolation, and other Covid-19 related regulations for their crew members. Crew Change uses data from a g...

Mamaearth secures Sofina-led USD 50 Mn funding at USD 730 Mn valuation
Mamaearth secures Sofina-led USD 50 Mn funding at USD 730 Mn valuation
By Pankaj Singh

Popular new-age D2C (direct-to-consumer) personal care brand Mamaearth has reportedly raised USD 50 million in a funding round led by Belgian investment fund Sofina, valuing the company at USD 730 million. The round saw participation from existing i...

Porsche, BASF partner to develop high-performing lithium-ion batteries
Porsche, BASF partner to develop high-performing lithium-ion batteries
By Pankaj Singh

Porsche AG has reportedly partnered with BASF to develop the next generation of lithium-ion batteries, which would be used in future Porsche electric vehicles worldwide. Cellforce Group, a joint venture between Customcells and Porsche, chose BASF as ...