Better Collective-New York Post ink deal for online sports bettors
Category: #headlines |   By Pankaj Singh |   Date: 2022-01-22

Better Collective-New York Post ink deal for online sports bettors

Better Collective, the leading sports betting media group, has reportedly inked a deal with the New York Post. This agreement has been entered to provide commercial content and innovative technology for online sports betting through Action Network, the proprietary sports betting platform.

For those unversed, the United States is already a key market for the sports betting media group with established brands, including the recent acquisition of the U.S.-based Action Network in 2021.

Under the latest agreement, Better Collective will bring commercial sports betting content, statistics, and data to the New York Post’s readership of over 92 million users. Notably, over 11 million unique users are from New York, where online betting was recently regulated.

The delivery of sports betting content will empower and educate the U.S. audience of online bettors as well as help them navigate in a rapidly growing market, as there are more federal states open for regulated iGaming and online betting.

By 2022, Better Collective is targeting to record a revenue of more than $100 million in the U.S. Furthermore, with the addition of new operators and continued regulation of states, this growth trajectory is likely to continue in years to come.

According to Better Collective’s CEO, Marc Pedersen, the company’s partnership with the New York Post will expand its reach to a large number of potential users and subsequently offer iGaming and betting information to the growing audience.

The New York Post’s COO, Brad Elders, has reportedly stated that the company is planning to leverage innovative tools and informative content from Better Collective to provide fans with the best resources to better navigate sports betting with ease. Their partnership is anticipated to become operational from 21st January 2022.

Financial terms of the recent agreement have not been disclosed. For the record, Better Collective will be in charge of monetizing the joint business, as well as will hold and own accounts with betting operators.

Source credit:

https://www.globenewswire.com/news-release/2022/01/21/2370698/0/en/Better-Collective-enters-into-commercial-partnership-with-The-New-York-Post.html

  • shareShare
  • Twitter
  • Facebook
  • LinkedIn


About Author

Pankaj Singh     Twitter

Pankaj Singh

With a commendable experience of content creation under his belt, Pankaj Singh, a qualified Post Graduate in Management, boasts of having worked as a freelance writer and an insurance underwriter. Additionally, Pankaj has also enriched his qualification portfolio with Read more...

More News By Pankaj Singh

Shaurrya Teleservices & Airwaive team up to expand 5G network in India

Shaurrya Teleservices & Airwaive team up to expand 5G network in India

By Pankaj Singh

Airwaive and Shaurrya Teleservices (STS) has reportedly announced an international strategic collaboration to jointly build 5G wireless network service in India, assisting telecom providers in advancing 5G technology throughout the nation. Notably...

Valneva looking to capitalize on growing prevalence of Lyme disease

Valneva looking to capitalize on growing prevalence of Lyme disease

By Pankaj Singh

French drugmaker Valneva SE is now reportedly betting on its vaccine VLA15 for treating climate change-induced Lyme disease, as it looks to capitalize on growing prevalence of tick-borne illnesses following the disappointing sales of its COVID-19 vac...

Reliance Jio becomes the largest buyer of India’s USD 19 Bn 5G sale

Reliance Jio becomes the largest buyer of India’s USD 19 Bn 5G sale

By Pankaj Singh

Reliance Jio Infocomm Ltd., owned by billionaire industrialist Mukesh Ambani, was found to be the most aggressive participant in the government-backed 5G auction in India where several telecom behemoths agreed to invest at least USD 19 billion. Jio w...