ABG & Foot Locker partner to cement Reebok’s position in the U.S.
Category: #headlines |   By Pankaj Singh |   Date: 2022-02-19

ABG & Foot Locker partner to cement Reebok’s position in the U.S.

Authentic Brands Group (ABG) has reportedly announced an improved collaboration with Foot Locker Inc for the Reebok brand within the U.S.

Under this agreement, Foot Locker and its brands will increase their collection of Reeboks and will exclusively carry some models of Reebok footwear for kids, women, and men in its company-owned stores, and across e-commerce websites in the U.S. This comprises exclusive possession of legendary basketball footwear from popular collections and names including styles from Shaquille O'Neal and Allen Iverson in the United States.

Commenting on the collaboration, the Chairman, Founder, and Chief Executive Officer of ABG Jamie Salter expressed that the company is pleased to collaborate with a retailer who is popular among lifestyle and sports audiences and looks to drive brand identity with new as well as iconic products.

Richard Johnson, Foot Locker’s CEO and Chairman noted that the partnership develops on the company’s commitment to upscale the customer experience, build collaborations with well-known names in the sneaker scene, and offer consumers top-trending products from the biggest brands.

Foot Locker will collaborate with RDG (Reebok Design Group), the global hub of brands for development, innovation, and design as well as the supplier of core product segments. The company expects the release of an expanded assortment of Reebok across its different banners starting Fall 2022.

Reebok brand’s ownership transfer from Adidas to ABG is anticipated to close in the first quarter of 2022.

For those unversed, ABG is a marketing, entertainment, and brand development firm which owns a suite of global entertainment, media, and lifestyle brands. The company is headquartered in New York City and it builds and upscales long-term value of over 30 consumer brands by collaborating with top manufacturers, retailers, and wholesalers.

ABG’s brands have a worldwide retail footprint across the specialty, luxury, mid-tier, department store, and e-commerce channels and in over 7,800 shop-in-shops and freestanding stores worldwide.

Source credit:

https://www.prnewswire.com/news-releases/abg-cements-reeboks-position-with-foot-locker-inc-through-new-partnership-301485057.html

  • shareShare
  • Twitter
  • Facebook
  • LinkedIn


About Author

Pankaj Singh     Twitter

Pankaj Singh

With a commendable experience of content creation under his belt, Pankaj Singh, a qualified Post Graduate in Management, boasts of having worked as a freelance writer and an insurance underwriter. Additionally, Pankaj has also enriched his qualification portfolio with Read more...

More News By Pankaj Singh

U.K.’s economy to slump worse than other countries in 2023, says IMF

U.K.’s economy to slump worse than other countries in 2023, says IMF

By Pankaj Singh

The U.K. economy is reportedly set to decline and perform worse as compared to other major nations, notably Russia, as the cost of living remains high, as per the International Monetary Fund (IMF). According to the IMF, the economic output would d...

Oil prices hike as China curbs travel rules and US fights winter storm

Oil prices hike as China curbs travel rules and US fights winter storm

By Pankaj Singh

Oil prices reportedly surged to record a three-week high as China lifted its zero-covid policy and extremely cold weather in the United States forced refinery closures along the critical Texas Gulf Coast. Brent crude rose 88 US cents, or 1.1%, to ...

EU accepts carbon market access for $21.3 billion in the energy shift

EU accepts carbon market access for $21.3 billion in the energy shift

By Pankaj Singh

The European Union (EU) policymakers have reportedly agreed to raise nearly $21.3 billion (€20 billion) from the carbon market of that region, to support financing the bloc's strategy to alleviate its reliance on Russia for natural gas in a ...